Keyword Research For SEO: Actionable Guide To Ranking Higher On Google Search (2020)

This is a complete guide for keyword research in 2020. Although keyword is an important factor for SEO which helps you to rank your blog. It doesn’t matter, whether you’re a beginner blogger or a pro blogger, use of highly searched keywords helps you to take your blog on the top. If you’re the one who’s looking for higher google rankings and more traffic then this guide will help you a lot. Just stick to this post so as to get through the keyword research guide, I’m damn sure that you’ll love this complete guide.

So without any further ado let’s get started. 

What Are Keywords? 

what-is-a-keyword

Keywords basically search words that you type in the search box in order to find some information related to the specific topic you want. In one word let me tell you that without keywords your website is nothing. Most of the keywords are specifically of a single word but nowadays it can be into phrases. If you want to rank your blog/ website you should keyword research in order to get specific results.

Let me help you too do keyword research. Here you’ll complete details regarding keyword research. As it is necessary to go with the highly used keywords. It’ll help you in terms of SEO (Search Engine Optimisation) process. Remember that content of each topic can be boiled down to the key topics which can be used to search about the information you’re looking for.

What Is Keyword research?

Basically, Keywords research is the process of discovering the phrases which are used in the search engine. Also, it’s an important process in terms of blogging. It is basically used for the optimization of the content of your blog by adding certain keywords to your blog.

Importance of keyword research For SEO Purpose

Keyword research is an important process for ranking your blog. As it must be your 1st priority for the SEO purpose. Keywords act as the base of your blog posts as it provides the direction of what to include and what not to include in the blog. It’ll help you to target the audience you are looking about.

Keywords act as a campaign for your website. It minimizes the work of yours as adding a single phrase can get your blog on the search results. I would highly recommend you Go through the tools which allow you to do keyword research and to find the targeted keywords.

Without confusing you let me take you to the keyword research tool which you can use it for free.

Basics Of Keyword Research

Most of the people wonder a lot to find out the targeted keywords which they can use in their blog posts. As the market is too competitive and you cannot find the exact keywords which would work for your blog. But you can find close enough. It’ll help you to rank your website out there at the top of the search engine.

We’ve taken out some of the ways through which you can figure out the SEO keywords difficulties.

Long Tails, Less Competition

longtail-keywords

If you’re the one who used to do several research for finding out the keywords which would help you to rank your blog, let me minimize your work. You can use long tails keywords all the time you want as they’re less competitive and are easily accessible. This keyword includes more than words (up to 4-5 words) which is helpful for ranking your blog at the top of the search engine. Most of the people used to focus on the single-word keyword which is truly difficult to find but if you go with the phrase the chances are more to get high traffic and to stand up of the top 3.

Use Can I Rank

can-i-rank

Can I Rank Is the tool out there that helps you to find out the targeted keywords? The very special thing  Can I rank is that it jot only helps you to find out the highly searched keywords but also helps you to do the analysis of competitors website with the help of which you can easily get to know which keywords they’re using in their posts so that you can follow too.

Authority Of Website On First Page Of Search Engine

Specifically, I’m talking about Google as it is the topmost engine out there which consists of millions of audiences. You can figure out the keywords used by the top websites out there. Visit them and analyze the keywords and use them in your next post. It’ll minimize your work and boom tour website on the top of the search results.

Keyword Research Tools 

Tools minimize the work you do. It allows you to find the targeted keywords which you can use in order to rank your website. Few of the tools are free and can be used for searching keywords. Let’s dive into the tools which you can use.

Google Keyword Planner

keyword-planner

Google is the topmost rated search engine all around the world. You can also use it to find highly searched keywords. Also, the reason I’ve included the google keyword planner is that it is completely free as it doesn’t take a single penny from you. Also, you can always go through it to find out the targeted keywords for your upcoming blog posts.

Exploding Topics

exploding-topics

Exploding topics is useful for the search of keywords. It is one of the improved tools which you can use in order to find the targeted keywords. Also, you can go through the various different options in exploding topics which will give you an idea of writing the posts including the highly search keywords. I would highly recommend you go through it in order to find effective keywords. Exploding topics is a free tool that you can use to find the targeted keywords also it been noticed that most of the pro bloggers use it to find out the keywords for their regular blog posts.

SEMRush 

semrush

If you’re into blogging for quite a few time you might know about SEMRush. SEMRush is one of the highly recommended tools which you can use to find out the dedicated keywords. Also, it is one of the highly used tools which is used by pro bloggers too in order to find out the targeted keywords. It is one of the true Competitors out there which you can use to find out the SEO keywords.

Ahrefs 

ahrefs

Ahrefs is a link building tool that you can always use to find out the targeted keywords. Though Ahrefs is an all-rounder tool out there which can be ideally used for various purposes, though one can always use the keyword explorer tool which is used to find out the dedicated keywords for your blog posts. It is one of the topmost highly recommended tools of all time.

Choosing A Correct Keywords For Your Posts 

Once you do research about keywords you’ll get to know more about keywords that you can use to plan your posts. But out of the keywords, you’ll need to find out the correct keyword which suits your business. In fact, no tool out there which will tell you about the keyword selection for the posts. You’ll need to find the best out of the best keywords on your own. Though I’ve taken out a few of the points through which you can select the specific keyword you want. 

Based Upon Search Volume

You can always go through this useful and easy to access option out there in order to find out the targeted keywords. Figure out the highly searched keyword which you can use in your blog posts. Higher the volume of the keyword the chances of ranking in the top goes on increasing.

CPC (Cost Per Click) 

Believe me or not but most of the people pay off for the CPC in order to find out the targeted keywords. But you can do it by yourself just you need to understand what this CPC means. Find out the keywords which can be used in your blog posts to rank your website. I suggest you get in touch with us via email through which we’ll get a dedicated keyword that you can use it in your posts.

Keyword Trends

In every aspect of life, trend plays a very important role as it specifically defines whether you’re up to date or not. To go with the trend you need to find the trending keywords which would work for your website and take it to the top. For doing so you can always go with the Google trends which is one of the best online tools to find out the trending keywords. Through Google trends, you can examine the blog and find out the keywords having higher monthly visits.

Organic Click 

There’s no secret behind the Google search engine click on organic results are way down. Nowadays Google is preferring to showcase the ads which are used to maximize the keyword research. If you want to know how much traffic you can get through the 1st page after Google search you need to know about the estimation of organic CTR.

Now let’s jump to the advanced strategies which need to be known in order to find out the effective and highly searched keywords for your blog posts. Organic clicks can help you a lot for finding out the most keywords which you can use in your upcoming blog posts.

Advanced Strategies For Keyword Research

After getting done with the basic stiffs of keyword research, you need to move on to some advanced strategies which need to be identified in order to search effective and SEO keywords. Here I’m going to share a bunch of tactics that you can apply in yours for finding highly searched keywords that you can use furthermore. So let’s see one by one.

GSC Keyword Researching 

GSC (Google Search Console) is one of the legit and highly used technique to find out the optimized keywords for your blog posts. It’s called to be the gold mine which means that lot more people use it for keyword researching. It’s not a big deal to use it as you just need to create a GSC account then head over to the performance rate.

The list will show you the top searched keywords. Also, you can sort it as per need. Through the GSC you can find the exact keyword which is needed while blog posting. I highly recommend you to go with GSC in order to rank your website. 

Barnacle SEO Strategy

Let’s consider that you’ve found the effective keywords and ranked your website in the top 3 of a search engine, it sounds crazy, isn’t it! But is that carry all the time? No chance because of a lot of people out there who are trying to build up their own blogs and to take it on the top of the search engine. Barnacle’s strategy helps you to find the other website’s authority to rank on the first page of the search engine. 

Publish the keyword-optimized content in order to take your website on the top. As it’s not always necessary to be on the top but your website should at least stick to the top 3 which is acceptable.

Use Ahrefs Content Gap

As we’ve discussed Ahrefs a lot, it’s one of the best all-rounder tools out there which is also used for advanced keyword research techniques. The content gap in Ahrefs is one of my favorite tools of all time. Through Ahrefs you can find out the keywords through which other websites rank for.

It works as similar to SEMRush as it acts as one of the most powerful tools out there. With the use of Ahrefs, you can actually do the analysis of other competitor’s websites. Through this process, you’ll get an idea of using highly searched keywords. Ahrefs also has some hidden features you can go through by visiting it. 

Conclusion

The tips and tricks we’ve seen are true and you can always use it for your upcoming blog posts. I recommend you get in touch with the tools we’ve mentioned as they are easy to use and will help you in finding the best keywords for your posts. In the end, I would like to tell you that keywords act as the major SEO part which you should definitely look for. Also, visit as many sites as you can be related to your niche in order to find out the targeted keywords.

keyword-research

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